Indian Express Tamil's Page Views Triple in 45 Days on Publive

13 Mar 2026

Company Size

5000+

Language

Tamil

Migration From

Wordpress

Genre

News

3x

Increase in Page Views

76%

Increase in Active Users

36%

Increase in Views per Session

About the company

Indian Express Tamil is a prominent Tamil news and content platform serving its audience with quality journalism. Covers news, politics, entertainment, culture, and more, catering to Tamil-speaking readers. Part of the Indian Express Group, one of India's most respected media houses with a legacy of over 8 decades.

The Challenge

Despite their established reputation, Indian Express Tamil had hit a plateau in their growth trajectory. Key challenges included:

Slow page load times affecting user experience and search rankings
Non-adaptive design not optimised for different screen sizes
Lack of responsiveness causing poor mobile experience
Difficulties in improving overall search engine visibility
Manual content workflows making publishing slow and reducing content velocity

“I am happy to express my satisfaction with our collaboration with Publive. Since joining forces, we have seen an initial spike in our engagement metrics and overall audience reach. During this short period, we have seen growth and stabilize (less volatility) our traffic. We are hopeful that these positive outcomes will grow further. I look forward to the continued success of our collaboration.”

Sanjay Sindhwani

CEO

The Publive Transformation

Publive's full-stack AI-powered CMS became the catalyst for Indian Express Tamil's transformation. Key interventions included:

Content operations streamlining for efficient publishing workflows
Technical and content SEO optimization for better search visibility
Fast, responsive backend infrastructure with significantly improved load times
AI-driven content optimization tools enhancing discoverability and relevance
Advanced SEO tools increasing visibility on search engines and driving higher organic sessions
A powerful analytics dashboard providing deep insights into user behavior and preferences

Results

The partnership delivered remarkable growth across all key metrics, transforming Indian Express Tamil from a plateaued regional news platform into a high-performing digital powerhouse.

Growth Analytics

Page Views

Tripled in 45 days post-migration - A dramatic uplift demonstrating improved content discoverability and audience reach after moving to Publive.

Active Users

76%

76% Increase - A significant expansion of the active reader base, reflecting stronger audience engagement and broader reach on the platform.

Views per Session

36%

36% Increase - Readers consumed more content per visit, indicating a more engaging and well-structured user experience post-migration.

Google Performance Statistics

Google Discover Clicks

3x jump in Google Discover Clicks - Exponential growth unlocking a high-intent, algorithm-driven traffic channel that was previously underutilized.

Google Discover Impressions

3x jump in Google Discover Impressions - Dramatically increased content visibility across Google's personalized feed, reaching new audiences at scale.

Google News Clicks & Impressions

3x jump in both Google News Clicks and Impressions - Confirming stronger editorial authority and improved content indexing across Google's news ecosystem.

Thrilled with their newfound growth, Indian Express Tamil is enthusiastic about the future. They plan to extend their relationship with Publive, bringing more of their websites onto the platform to unlock further growth opportunities. The journey has only just begun, and the future looks brighter than ever for one of India's most trusted regional news voices.