7.3x Increase in Monthly Page Views for News Nation with Publive

13 Mar 2026

Company Size

350+

Language

Hindi

Migration From

From Scratch

Genre

News

7.3x

Increase in Monthly Page Views

5.2x

Increase in Monthly Active Users

90%

Increase in Avg Engagement Time per User

About the company

News Nation Network is a leading Indian media group with five Satellite TV News and Current Affairs channels, including the national Hindi news channel News Nation. Known for unbiased reporting and in-depth analysis, the network engages millions of viewers through extensive TV distribution and a strong digital presence.

The Challenge

Despite being a leader in the Indian news space, News Nation's website faced a set of critical technical and strategic barriers:

Stagnant website traffic with no meaningful growth trajectory
Underperforming content distribution limiting audience reach
Failing Core Web Vitals (CWVs) hampering both user experience and search rankings
Slow loading speeds and poor mobile responsiveness
Inefficient website structure reducing content discoverability

“Publive provides us CMS and backend tech services and they played a crucial role in increasing our website's traffic multifold. By optimizing the backend infrastructure and implementing a user-friendly CMS, Publive enabled our website to load faster, deliver a seamless user experience, and rank higher in search engine results. Publive significantly contributed to attracting more visitors and retaining them on the website, ultimately leading to increased traffic multifold.”

Bhuwan Bhatt

Chief Business Officer

The Publive Transformation

When News Nation partnered with Publive, the goal was to resolve persistent challenges around stagnant traffic, underperforming content optimization, and failing Core Web Vitals. Publive's AI-powered Digital Experience Platform (DXP) delivered a comprehensive solution across multiple fronts:

Seamless migration to Publive's robust platform with zero traffic loss and no downtime
Full website optimization addressing slow load speeds, poor mobile responsiveness, and inefficient site structure
AI-powered SEO capabilities improving metadata, schema implementation, and strategic content placement
Enhanced content accessibility and targeted distribution channels bringing in new and returning visitors
Improved indexing practices and real-time performance monitoring for Google News and Discover
All Core Web Vitals brought to passing status post-migration, including LCP, INP, and CLS i.e delivering a smooth, frustration-free experience for visitors

Results

The partnership delivered remarkable growth across all key metrics, transforming News Nation from a digitally stagnant platform into a high-performing, user-centric powerhouse.

Growth Analytics

Monthly Page Views

7.3x

7.3x increase in just 5 months - Driven by improved content visibility and faster loading times that encouraged users to consume more pages per session.

Monthly Active Users

5.2x

5.2x growth in active users - Attributed to enhanced content accessibility and targeted distribution channels that brought in both new and returning visitors.

Avg Engagement Time per User

90%

90% surge in average engagement time - Showcasing how Publive's optimizations not only brought users to the site but kept them engaged longer, increasing likelihood of return visits.

Google Performance Statistics

Google Discover Clicks

42x

42x increase in Google Discover Clicks - Fueled by optimized metadata, schema implementation, and strategic content placement unlocking a high-intent discovery channel.

Google Discover Impressions

23x

23x rise in Google Discover Impressions - Driven by improved content discoverability and relevance for audience-specific searches across Google's personalized feed.

Google News Clicks

60x

60x growth in Google News Clicks - Enabled by better indexing practices, high-quality content alignment, and real-time performance monitoring delivering unprecedented reach.

Google News Impressions

18x

"18x boost in Google News Impressions - Highlighting how Publive's content strategies ensured dramatically greater visibility for News Nation's stories across Google's news ecosystem."

With Publive's cutting-edge technology and strategic enhancements, News Nation has not only revitalized its digital presence but also established a strong foundation for future growth. The partnership showcases how the right blend of innovation and expertise can transform challenges into milestones, setting new benchmarks in the digital content landscape.